Custom Poster Discovery Form

A series of questions that will help create a creative brief for a movie poster or custom creative poster for an event.

Customer Name(Required)

First Last

Film Name(Required)

Contact Phone(Required)

Budget Alloted(Required)

Deadline(Required)

What's the Film's Genre

(horror, comedy, drama, etc.)

What’s the tone or mood you want the poster to convey?

(dark, whimsical, epic, mysterious)

Who’s the target audience?

(age group, niche community, general public)

Are there any taglines or key phrases already written for the film?

Do you have specific characters, actors, or symbols that must be featured?

Are there scenes, props, or locations that best represent the story?

What existing visual references do you like?

(other movie posters, artwork, styles)

Do you want it more illustrated, photographic, or typographic in feel?

Will this poster be used primarily online, in theaters, or festivals?

What sizes/formats do you need?

(standard one-sheet 27x40, social media assets, thumbnails)

Will the poster need to fit into a broader marketing campaign?

(trailers, merch, website)

Do you have high-resolution photos of cast/crew for use?

Are there any legal requirements?

(credits block, logos, ratings, production companies)

What’s the timeline and budget for this project?

Do you have a preferred printer or digital specs I should keep in mind?

How much creative license do you want me to have?

Are you open to exploring multiple concepts?

(minimalist, montage, symbolic)

What’s the main emotional reaction you want someone to feel when they see this poster?