Squid Strong

squid-strong

Overview

The Squid Strong T-shirt was designed for a freelance client looking to break into the world of T-shirt eCommerce and drop shipping. Beyond crafting his branding and website, I played a key role in developing his T-shirt designs, ensuring his vision came to life. The custom illustration was hand-drawn and colored on an iPad Pro 12.9" using Procreate, then refined in Photoshop for color grading and print optimization. Every detail was fine-tuned to ensure a high-quality Direct-to-Garment (DTG) print, making this design as bold and striking in print as it was on screen.

FOLLOW ME

Skills Required

Procreate

Custom Illustration

Photoshop

Color Theory

Discovery & Strategy

Squid Strong was designed specifically to stand out on navy blue or indigo T-shirts, with a pyramid-style composition that naturally guides the viewer’s eye from top to bottom—leading straight to the message. While I typically advise against triangular layouts for apparel, as the widening base can be less flattering on the wearer, the client had a clear vision and wanted to push forward with this approach. The result? A bold, dynamic design that commands attention while staying true to the brand’s aesthetic. Sometimes, breaking the rules can lead to something uniquely striking.

Need to start a project? Get in touch!

Let's Get Started
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram