Food Logistics served supply chain and logistics professionals across North America. As Art Director, I was responsible for cover design, editorial layouts, feature storytelling, and publication branding, helping deliver engaging content that informed industry leaders and supported advertiser success.
Food Logistics covered complex topics ranging from transportation and warehousing to food safety, technology, and supply chain management. The challenge was transforming highly technical and business-focused content into engaging editorial experiences while maintaining credibility with a professional audience.
MY ROLE
As Art Director, I was responsible for cover concepts, editorial design, feature layouts, visual storytelling, infographic development, and print production. I collaborated with editors, advertisers, and stakeholders to ensure every issue delivered a polished and consistent reader experience.
THE SOLUTION
Developed a flexible editorial design system that balanced readability, visual hierarchy, and industry-focused storytelling. Through thoughtful typography, imagery, and layout strategies, complex information was transformed into engaging content that remained accessible to readers across the food supply chain industry.
THE RESULT
Successfully produced multiple national publication issues annually while supporting readership engagement, advertiser visibility, and the publication’s position as a trusted industry resource. The publication delivered industry insights through a professional and visually compelling editorial experience.
![flog-mag[1]](https://willardkill.com/wp-content/uploads/2025/03/flog-mag1-scaled.jpg)
