Green Industry Pros served landscape and grounds maintenance professionals across North America. As Art Director, I was responsible for cover design, editorial layouts, feature storytelling, and publication branding, helping deliver engaging content that informed industry professionals and supported advertiser success.
Landscape Contractors, Business Owners & Industry Professionals
THE CHALLENGE
Green Industry Pros served landscape and grounds maintenance professionals with content ranging from equipment and operations to business management and industry trends. The publication needed to present technical and business-focused information in a way that remained visually engaging while supporting advertisers and maintaining a consistent editorial identity.
MY ROLE
As Art Director, I was responsible for cover concepts, editorial design, feature layouts, visual storytelling, print production, and maintaining brand consistency across multiple annual issues. I collaborated closely with editors, sales teams, and production staff to ensure each issue met both editorial and business objectives.
THE SOLUTION
Developed a flexible editorial design system built around strong typography, visual hierarchy, and engaging imagery. By establishing repeatable layout standards and publication workflows, each issue maintained a cohesive brand experience while allowing individual stories and features to have their own visual impact.
THE RESULT
Successfully delivered multiple publication issues annually while supporting reader engagement, advertiser visibility, and the magazine’s position as a trusted resource within the landscaping and grounds maintenance industry. The publication transformed complex industry topics into accessible and visually compelling editorial experiences.
![gip-mag[1]](https://willardkill.com/wp-content/uploads/2025/03/gip-mag1-scaled.jpg)
