This cover photo was designed to complement the main R.E.D. Friday Hoodie video ad, capturing attention with a seamless blend of motion and messaging. Created during the early days of Facebook's video cover photos, we saw an exciting opportunity to leverage this new technology for consistent, eye-catching advertising. It was a chance to push boundaries and engage viewers in a fresh, dynamic way. The result? A standout visual that not only aligned with the campaign but also set the tone for future creative endeavors using emerging platforms.
