As Art Director, I designed issue layouts, covers, feature spreads, and supporting editorial visuals for Snow Pro Magazine, balancing clean publication design with practical industry-focused storytelling.
TOOLS USED
PROJECT TYPE
Publication Art Direction
INDUSTRY
B2B Trade Publishing
DELIVERABLES
• Cover Design
• Editorial Layout
• Feature Spreads
• Art Direction
• Print Production
AUDIENCE
Snow & Ice Management Professionals
THE CHALLENGE
Snow Pro Magazine served professionals in the snow and ice management industry. The publication needed to balance technical industry expertise with engaging editorial design while maintaining consistency across multiple annual issues.
MY ROLE
As Art Director, I was responsible for cover concepts, feature layouts, editorial illustration direction, production oversight, visual hierarchy, and maintaining brand consistency throughout each issue.
THE SOLUTION
Developed a flexible editorial system that combined strong typography, visual storytelling, and structured layouts to make technical content more approachable and engaging for readers.
THE RESULT
Produced multiple issues annually while supporting readership engagement, advertiser visibility, and the publication’s reputation as a leading industry resource.
